4 Reasons to Showcase at Wonderful World of Weddings

That other triple “w,” the world wide web, has an undeniable choke hold on today’s consumer. And it’s no wonder. The virtual landscape is a dizzying place to browse influencer inspo’ and shop for deals. However wedding planners, whether professional or the couple themselves, simply couldn’t and shouldn’t gather all of the needed info based on two-dimensional internet graphics. Any couple looking to plan their most important day to date will need face time with you to launch their next life chapter.

Better Connection with the Clientele

If a vendor is seeking a customer base who is receptive, motivated, and positively eager to book services, they needn’t look further than the wedding show attendee list. These people aren’t passive in their planning, they are buzzing to move forward. They understand a wedding can be a costly investment, and face-to-face consultation is often exactly what’s needed to build rapport, trust, and illustrates your willingness to truly show up for the client. Telephone and email correspondence can supplement a working relationship, but for the clearest communication between vendor and potential client, a friendly handshake works wonders toward establishing a connection right away.

Build Your Brand

The Wonderful World of Weddings serves as a vital resource to brides and grooms, as well as a spotlight on the exhibiting vendors. Less established companies see the show as an opportunity to build their visibility, becoming a presence right alongside larger brands with more ubiquity within the industry. Search engine and bridal magazine listings are a nice supplement, but don’t offer the targeted exposure and credibility of our show, and cannot adequately demonstrate what sets you apart. Use this opportunity to validate the unique quality, style, and benefits of your unique service. Presenting your strengths in person, using visual aids and good old fashioned charisma, creates excitement for your brand.

Network with Your Peers

The most affordable advertising is a referral from an adjacent enterprise within the event industry. Imagine a show attendee bonds immediately with an artisanal cake baker, but with no idea who to call for table linens. You, a tableware purveyor with whom they exchanged business cards during the show, is front of mind for that baker, and can easily make a suggestion as to who the client should call. Much of the value of our event is in the partnerships made, and prominence brands grow with one another. Additionally the venue is a rare chance to learn about and get to know your competitors, areas where you shine, and others where your services could improve.

Gather Industry Intelligence

As prospective clients file through, a vendor can use this opportunity to take a lot of detailed notes. Talk to brides and grooms about their visions, ask to see their Pinterest boards if handy, and inquire with event planners as to trends they’re seeing from their own clientele. This sort of market research helps steer your plans in the coming year, and what to advertise of your services that meets the industry demand. Shave costs by deemphasizing less popular lines of business, and learn where to invest your own time and resources. With this vital reconnaissance you can be sure your website, mailers, and ads all reflect the aesthetic, flavors, and themes dominating what’s chic today, and tomorrow.

You know what they say- location, location, location. Newly minted fiancées are itching for our doors to open and their happily-ever-after to get started. We welcome you to meet them all at the Wonderful World of Weddings 2024 show. Learn more here!